Hypnotherapy is a very effective, therapeutically beneficial form of treatment used at many non 12-step holistic drug and alcohol rehab centers. At most 12-step AA based rehab facilities, group therapy is the primary treatment method offered, and clients do not get to experience other non-traditional methods of individualized treatment. In a Hypnotherapy session, the therapist taps into negative feelings (anger, fear, anxiety, sadness, pain, etc.) and encourages the client to explore the source of these emotions, thus enabling them to express them and release the pain. Hypnotherapy is state of mental relaxation in a controlled, individual therapy setting in which the client is able to recall past events or underlying traumas. During hypnosis, the individual is more open to suggestion and positive reinforcement. Hypnotherapy has been shown to help individuals achieve a greater state of calm and mental relaxation, reduced tension, more refreshing sleep, improved memory, and can help clients uncover the sources that led to their drug and alcohol addictions in the first place. Hypnotherapists work with clients suffering from drug and alcohol dependency to reduce cravings, improve self-control and increase self-esteem. Hypnotherapy sessions have been proven to have many therapeutic benefits, including increases in productivity, heightened awareness and an increased self-view. Overall, Hypnotherapy can be very helpful for individuals struggling with addictions, and often allows them to recognize events of the past that have not been addressed and need healing.